Research Process - 930 Words

Marketing Research Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.† [Philip Kotler] â€Å"the systematic gathering, recording and analyzing of all data about problems relating to the marketing of goods and services.† [The American Marketing Association] Basic purpose of marketing research Marketing research reduces uncertainty or error in decision-making. The information collected by conducting marketing research is used for problem solving and decision making in various areas of marketing. The marketing research process Effective marketing research involves five steps shown in Figure: [pic] Step 1: Define†¦show more content†¦Ã¢â€   Tachistoscope flashes an ad to a subject with an exposure interval that may range from less than one hundredth of a second to several seconds. After each exposure, the respondent describes everything he or she recalls. ↠ Eye cameras study respondents’ eye movements to see where their eyes land first, how long they linger on a given item, and so on. ↠ Audiometer is attached to television sets in participating homes to record when the set is on and to which channel it is tuned Sampling Plan After deciding on the research approach and instruments, the marketing researcher must design a sampling plan. This plan calls for three decisions: ↠ Sampling unit: Who is to be surveyed? The marketing researcher must define the target population that will be sampled. ↠ Sample size: How many people should be surveyed? Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. ↠ Sampling procedure: How should the respondents be chosen? To obtain a representative sample, a probability sample of the population should be drawn. Probability sampling allows the calculation of confidence limits for sampling error. Step 3: Collect the Information ↠ The data collection phase of marketing research is generally the mostShow MoreRelatedThe Research Process3365 Words   |  14 PagesProcesses of research by Jonathan Guy In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research. The first question we should ask is what is research? John C. Merriam considers research as a reachingRead MoreQuestions On The Research Process Essay1184 Words   |  5 Pages(Blakstad, 2008) discusses the â€Å"research process â€Å"and defines it as the step by step procedures of developing one’s research†. Tuner (2009) indicates that the availability of resources requirements is major factors to consider when selecting research questions. Sauro (2013) discussion of the research process provides further details on the factors that contribute to the successful research question selection. In selecting a successful research question, the research must be able to identify theRead MoreLearning the Research Process1852 Words   |  7 PagesThis proposed research work was a qualitative research in its very nature of data collection and analysis. It has covered the empirical type of research methodology as for data collection the researcher had to visit the spot and talk to the stakeholders directly. 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Someone who does not know the proper terminology in either field could find themselvesRead More The research Process Essay3351 Words   |  14 Pages Processes of research by Jonathan Guy In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research. The first question we should ask is what is research? John C. Merriam considers research as â€Å"a reaching outRead MoreThe Tax Research Process2775 Words   |  12 PagesThe Tax Research Process The overriding purpose of tax research is to find solutions to the tax problems of one’s clients or employer. The process is similar to that of traditional legal research. 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Within early years research, Roberts-Holmes (2011) comments that it can develop and improve current professional practice. Once a topic has been chosen, Mac Naughton et al (2010) explain that the researcher will use relevant literature that will lead to identifying an issue or question. Through the design research process, appropriate methods will be chosen to gather data. The rese archer must ensure the chosen methods will gather valuableRead MoreResearch Process and Terminology927 Words   |  4 PagesResearch Process and Terminology The most important part of describing the research process in criminology and criminal justice research methods consists of being familiar with terminology. The knowledge of proper terminology can be an asset when evaluating, and analyzing research studies or data. However, not knowing the proper terminology when conducting research could affect an officer’s report negatively. Those interested in the study of criminology and criminal justice has a wide range ofRead MoreResearch Process and Terminology Paper1066 Words   |  5 PagesResearch Process and Terminology Paper CJA/334 Research Methods in Criminal Justice January 10, 2012 Abstract In this paper you will learn the process of research. Anyone can research but in order to research correctly, one must know the language and process. As always when researching the reason one is researching to find new information. This is when one will familiarize their self with new research terminology as well as knowledge. When one describes the research process it should contain;